Marketing Work Samples
Marketing manager application - Gimlet media
Media KIts - Encore Media Group
In 2016, we opted to take the B2B sales strategy for all of the Encore Media Group brands into a more holistic and consultive direction. Rather than segmenting by product or audience , we created a comprehensive media kit that gave an overview of all of our advertising products. This allowed our Account Executives to have access to all of our product details to better serve the individual goals of the clients.
In addition to Encore Arts Programs and City Arts, Encore Media Group publishes and sells advertising for the Official Seattle Pride Guide. I lead the team that developed the sales materials for the Pride Guide, including this brief online media kit. We make a similar single-page media kit for the publications Encore produces for the Seattle International Film Festival.
Custom Proposals - Encore Media Group
One of my favorite accounts to work on was Blue Moon. A long-time partner of City Arts, we pitched them event sponsorship packaged with print and digital advertising. In spring of 2016, I worked with an Account Executive and our Business Development manager to secure a renewal of sponsorship for an on-going event, Art Walk Awards, and to secure $50,000 for a custom party, the Blue Moon Birthday Bash (video).
We proposed a number of packages in pursuit of a partnership with the Seattle Sounders soccer team. Ultimately, we partnered with them on their Posters by the People program, commissioning local artists to create engaging posters and other content for particularly exciting matches.