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  <url>
    <loc>https://www.sarakeats.net/content-design-3</loc>
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    <lastmod>2024-07-24</lastmod>
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      <image:title>Content Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1616730563238-CMXAKZET4XL7U51XISTT/Frame+1.png</image:loc>
      <image:title>Content Design</image:title>
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    <image:image>
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      <image:title>Content Design</image:title>
      <image:caption>March 25, 2021</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1606681467229-XNQYS8A0DHJ6PEVHIM7F/Screen+Shot+2020-11-14+at+5.09.32+PM.png</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>Image: A slide reads, “We are scientific. We are measured and thoughtful. We can find our academic voice when we want to. We use big words — but only when they help up to be more articulate.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1606681185547-QHF5TO1JZOYWLF8LASVJ/MangoWorkshop.jpg</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>Blink brand workshop, led by Chief Creative Officer Bill Flora (left), January 2018. Photo by Mark Gsellman. Image description: Through a glass wall, we see five people seated at a conference table looking at one man, Bill Flora, sorting sticky notes by sticking them to the glass wall. Our view is partially obscured by the sticky notes and other papers affixed to the glass wall.</image:caption>
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      <image:title>Content Design</image:title>
      <image:caption>Keats wrote the tagline “inspired design, informed by people” to celebrate evidence-driven design. It was a career-first for her to see it in giant vinyl letters on the wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1606681467393-96JLLJ2ZA8K60ZB3EC4X/Screen+Shot+2020-11-14+at+5.10.20+PM.png</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>Image: Another slide with four white continuua on a black background. The continuua run from “Enthusiastic” to “Matter-of-Fact”; “Irreverent” to “Respectful”; “Funny” to “Serious”; and “Casual” to “Formal” with blue bars representing where Blink content lands. The slide also includes a Nielsen Norman citation for this framework.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1606689088513-7PZSCVKU1XN6TZ8QRUPJ/Blink%2BVoice%2B%2526%2BTone%2BSlide</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>Excerpt from Brand Guide V1. Describes voice and tone and includes specific guidelines for describing spaces, citing locations, and the naming the firm itself. Keats wanted to make the brand guide easy-to-use, approachable, and smart, demonstrating the brand while she educated colleagues about it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1606681468271-RPLHBI9OTEYWKEA1EK81/Screen+Shot+2020-11-14+at+5.10.03+PM.png</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>Image: A slide reads, “We are sincere. As a consulting firm, we are out people. We use photos of real employees and keep out language pretty straightforward. Limit the business jargon to a minimum, and bring empathy to conversation.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1606681468416-SHVWFRDXUP1I1NWL8F6E/Screen+Shot+2020-11-14+at+5.09.47+PM.png</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>Image: This slide reads, “We are imaginative. We think big. We’re passion about meeting new people and learning new things. We’re curious, optimistic future-thinkers.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1606681326400-L4OKMZID2NAXU3UJ3A15/BrandGuideLinesCover</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>Image: Cover of the October 2018 V1 release of the Brand Guidelines. It reads, “Brand Guidelines” in white outlined text on a black background with a dot-grid illustration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1607821296993-802T9DWEAY8L81OXBG08/nasa1.jpg</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>Excerpt from Brand Guide V1. Describes voice and tone and includes specific guidelines for describing spaces, citing locations, and the naming the firm itself. Keats wanted to make the brand guide easy-to-use, approachable, and smart, demonstrating the brand while she educated colleagues about it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1607821607723-5B97AAUI5F59D0P45HJK/megan%2Bquba%2Bnasa%2Bposter.jpg</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>Keats wrote the tagline “inspired design, informed by people” to celebrate evidence-driven design. It was a career-first for her to see it in giant vinyl letters on the wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1607821338975-ZIZJ5B8U7SNEVJ351PVA/nasa3.jpeg</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>Image: Cover of the October 2018 V1 release of the Brand Guidelines. It reads, “Brand Guidelines” in white outlined text on a black background with a dot-grid illustration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1607821528515-IQNXJW51FWZP29AFRWJJ/image-asset.jpeg</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>Image: A slide reads, “We are scientific. We are measured and thoughtful. We can find our academic voice when we want to. We use big words — but only when they help up to be more articulate.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1618078447286-32OYRBI0CLJNHFPSKBB4/jesman-fabio-1zwJqd5cNys-unsplash.jpg</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>The project is confidential, so this photo is unrelated. Via Upsplash. The cover photo for this project is by ConvertKit via Unsplash.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1607819161908-41LS532LYCTREKD8JVTL/k1.jpg</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>Image: This slide reads, “We are imaginative. We think big. We’re passion about meeting new people and learning new things. We’re curious, optimistic future-thinkers.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1608145425710-YYIAUL4K7K7IYBFUW7KA/altnew1.jpg</image:loc>
      <image:title>Content Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1607819233192-7JGCZJ2OPZOV3RD2054V/k2.jpg</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>Image: A slide reads, “We are sincere. As a consulting firm, we are out people. We use photos of real employees and keep out language pretty straightforward. Limit the business jargon to a minimum, and bring empathy to conversation.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1607817600385-KMSVY5LQWQ66XC5IDE6H/ah1.pn</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>Excerpt from Brand Guide V1. Describes voice and tone and includes specific guidelines for describing spaces, citing locations, and the naming the firm itself. Keats wanted to make the brand guide easy-to-use, approachable, and smart, demonstrating the brand while she educated colleagues about it.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Content Design</image:title>
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    <image:image>
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      <image:title>Content Design</image:title>
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      <image:title>Content Design</image:title>
    </image:image>
    <image:image>
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      <image:title>Content Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1608145581009-XPG8A9UG97SXQWB5OLIQ/altnew2-2.jpg</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>Image: Cover of the October 2018 V1 release of the Brand Guidelines. It reads, “Brand Guidelines” in white outlined text on a black background with a dot-grid illustration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1608131508235-01GDGS6Q8X2DUDA1N5N2/photo2SME.png</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>Excerpt from Brand Guide V1. Describes voice and tone and includes specific guidelines for describing spaces, citing locations, and the naming the firm itself. Keats wanted to make the brand guide easy-to-use, approachable, and smart, demonstrating the brand while she educated colleagues about it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1616780594408-VI6M4QGPGQQOYTZECXDE/Rationale.png</image:loc>
      <image:title>Content Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1616780452156-HV6DYD6KRGPIB2QMILL0/Final.png</image:loc>
      <image:title>Content Design</image:title>
      <image:caption>March 24, 2021</image:caption>
    </image:image>
    <image:image>
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      <image:title>Content Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1616731427308-49NI25DSK16LN0WF7EDW/Frame+1-2.png</image:loc>
      <image:title>Content Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1608129942893-O1WC7LY0TWHR2R44YDOI/nasa1.jpg</image:loc>
      <image:title>Content Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1608129981559-RTZHL8610E3UG8RINWBI/ah1+copy.png</image:loc>
      <image:title>Content Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1618066275777-D0OOK7UC2R2U7YB2GEY8/Tone%252BContinuum.jpg</image:loc>
      <image:title>Content Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1618068826380-X5LPX1QX6K6JI4XI0MLW/keats.jpg</image:loc>
      <image:title>Content Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1618069102279-8V9DCJA8ILYIUQQ2T4RG/convertkit-waxDxYM2XI4-unsplash.jpg</image:loc>
      <image:title>Content Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1616731427308-49NI25DSK16LN0WF7EDW/Frame+1-2.png</image:loc>
      <image:title>Content Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1616731427308-49NI25DSK16LN0WF7EDW/Frame+1-2.png</image:loc>
      <image:title>Content Design</image:title>
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  </url>
  <url>
    <loc>https://www.sarakeats.net/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-18</lastmod>
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      <image:title>Contact</image:title>
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  </url>
  <url>
    <loc>https://www.sarakeats.net/about</loc>
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    <priority>0.75</priority>
    <lastmod>2025-11-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1607967095408-4W6L23GDF6UFQBUD22B5/image-asset.jpeg</image:loc>
      <image:title>About - ugjgjgjghjg</image:title>
      <image:caption>Photo: Mark Gsellman for Blink.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarakeats.net/dramaturgy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1607869340815-YBWUIK7MHW90L6YJ44VF/TOPAmyJocelyn.jpg</image:loc>
      <image:title>Dramaturgy</image:title>
      <image:caption>THE OTHER PLACE at Seattle Public Theatre. Written by Sharr White. Directed by Kelly Kitchens. Photo by John Ulman.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Dramaturgy</image:title>
      <image:caption>NADESHIKO at Sound Theatre Company. See production credits. Photo by John Cornicello.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1578798708167-SH0QWIC4MLN72M2RP6Z4/Grounded%2C+Seattle+Public+Theatre</image:loc>
      <image:title>Dramaturgy</image:title>
      <image:caption>GROUNDED at Seattle Public Theatre. See production credits. Photo by Julia Welch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1606607198498-RO36PDQ4LAL6B8YTO2CC/We+Remain+Prepared</image:loc>
      <image:title>Dramaturgy</image:title>
      <image:caption>WE REMAIN PREPARED at the Georgetown Steamplant. See production credits. Photo by Alex Garland.</image:caption>
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      <image:title>Dramaturgy</image:title>
      <image:caption>INCIDENT AT VICHY at the University of Washington. See production credits. Read the program note here. Photo by Chante Thornton Hamman.</image:caption>
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      <image:title>Dramaturgy</image:title>
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  <url>
    <loc>https://www.sarakeats.net/yellow</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-02</lastmod>
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  <url>
    <loc>https://www.sarakeats.net/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-11-02</lastmod>
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      <image:title>Home - Content Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1617909599928-T2FSJ9MM2V4BJ1534CF9/Chante%252BThornton%252BHamann.jpg</image:loc>
      <image:title>Home - Dramaturgy</image:title>
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  </url>
  <url>
    <loc>https://www.sarakeats.net/design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1619897043348-8W5DIR9KSZNUC0KKZIGN/image-asset.jpeg</image:loc>
      <image:title>Content Design - Sports App for Parents</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1619882526706-IT1J9048HQQBC4TN85G5/image-asset.jpeg</image:loc>
      <image:title>Content Design - Audio Narrative Projects</image:title>
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    <image:image>
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      <image:title>Content Design - Inclement Weather Travel App</image:title>
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    <image:image>
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      <image:title>Content Design - Voiceover Content x Large Tech Client</image:title>
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      <image:title>Content Design - NASA x Blink</image:title>
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      <image:title>Content Design - Content Coaching &amp; Ghostwriting x Blink</image:title>
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    <image:image>
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      <image:title>Content Design - Brand Guide x Blink</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/1619882155538-7230JPZYODVBYTQEWVAF/althand.jpg</image:loc>
      <image:title>Content Design - Alternative Handshakes x ConveyUX</image:title>
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  <url>
    <loc>https://www.sarakeats.net/birthday-31</loc>
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    <lastmod>2022-03-15</lastmod>
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  <url>
    <loc>https://www.sarakeats.net/wedding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5740f6ab7c65e42453c920ac/759286ee-06ca-4caa-8e07-072bf6b83051/Sara+at+Raleigh+Sam+Wedding.JPG</image:loc>
      <image:title>Wedding Officiant</image:title>
      <image:caption>Raleigh and Sam’s wedding. Bainbridge Island, July 2021.</image:caption>
    </image:image>
  </url>
</urlset>

