About

All about Sara Keats: content strategist, dramaturg, sandwich enthusiast

Photo: Mark Gsellman for Blink.

Photo: Mark Gsellman for Blink.

I guide teams to design excellent experiences through insights, collaboration, and storytelling.

I’m a content design manager at eBay, where I lead a content design team shaping the future of end-to-end shopping experiences, including core features and vertical-specific experiences. My leadership centers on scaling clarity and collaboration across disciplines—whether that’s through large patterns and frameworks, team empowerment, or AI-informed tooling.

Before joining eBay, I led marketing at Blink, a UX research and design firm, where I managed programs across sales enablement, analyst relations, and brand storytelling. I built a foundation in narrative craft as a theatre artist and dramaturg, developing new plays and site-responsive work as an associate artist with ARTBARN, a co-founder and directory of dramaturgy for Umbrella Project, and a member of the Literary Managers and Dramaturgs of the Americas (LMDA). In 2024, I began officiating weddings in the Pacific Northwest as alder + fox.

I completed my Master’s in Communication Leadership at the University of Washington and graduated with honors from the BXA program at Carnegie Mellon University.

Today, I live and work on the traditional land of the Coast Salish people, including the Duwamish Tribe, and pay rent annually through Real Rent Duwamish.

SKILLS

content strategy
brand storytelling
workshop facilitation
public speaking preparation
script consulting
new play dramaturgy
production dramaturgy

 

Explore my professional resume or my academic CV.
Better yet,
reach out directly.