NASA x Blink

Succinctly showcasing the project of a high-profile client for Blink

Challenge

We needed to create a multi-functional set of posters that could serve as a display for a conference hall presentation and then stand on it’s own (without voiceover) in the Blink studios.

Solution

I worked closely with project subject matter expert and case study presenter Megan Greco on content and visual design for two “science fair”-style posters for the March 2020 ConveyUX conference.

Process

We sketched out a plan together for the shape of the content, then Megan put together a first pass at content. I revised the copy to make it easier to read at-a-glance, better suited for the ConveyUX audience, and more aligned to Blink’s voice and tone

Image: A slide reads, “We are scientific. We are measured and thoughtful. We can find our academic voice when we want to. We use big words — but only when they help up to be more articulate.”

Explore Nasa x blink (pdf)

Keats wrote the tagline “inspired design, informed by people” to celebrate evidence-driven design. It was a career-first for her to see it in giant vinyl letters on the wall.

Team

Megan Greco / Quba Michalski